Audi has put together the ultimate in "one upping the neighbor" commercials.

We won't spoil the ad promo shot for the company heading into CES this week in Las Vegas, but you can look forward to seeing the new/in-production Audi A3 e-Tron, some autonomous driving, some sleek wrist-tech and some inductive charging to boot.

...and dogs.

Hat tip to James M!