"How to Market Electric Cars in the U.S."

"To help the automotive industry better market electric cars, Maritz Research's automotive expert Chris Travell digs into the data."

States the video description.

He digs deep into the data, that's for sure.

There's so much data presented in this set of electric car videos that it'll take some time to digest.

Here are some questions Travell attempts to answer:

  • Who's buying electric vehicles in the United States (& in Canada) and what's driving their decisions?
  • How do you market electric cars to Americans & Canadians?
All this data comes via Maritz Research's New Vehicle Customer Study (NVCS), the largest automotive study in the U.S., surveying more than 200,000 people annually.



*Bonus - Additional Ride Blog videos on electric cars below, including Canada-specific videos:

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