"The Volkswagen e-Golf electric car gives you the experience of German Engineering without ever having to go to the gas station. The Volkswagen e-Golf has a range of over 80 miles and can be charged to 80% in just 30 minutes."
States the video description, but the point of this advertising spot is to present the case that the e-Golf combines everything the world loves of the standard Golf, with all the benefits of electric.
Review after review of the e-Golf all seem to arrive at the same conclusion: the e-Golf is just a Golf, but electric.
And that's the point. Aside from a sub 100-mile range rating, the e-Golf is a Golf, just like the millions you'll find on the roads around the globe today.
Will this marketing approach work? For attracting the masses to the e-Golf, we think VW is on the right track. Will this e-Golf is just a Golf bring in diehard electric car fans? Probably not, but that's okay as long as the e-Golf attracts new buyers into the electric vehicle segment.