"Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience."

"Discover more about the making of the BMW i3."

States the video description.

Describing the polarizing design of the BMW i3 is challenging.  You'll hear words like competence, trust and lightweight used to describe the exterior design.

We love hearing designer discuss design.  They truly are outside the box individuals.