Nissan recently combined a lot of things in its new campaign for better air quality: using an electric car, LEAF to Home equipment to power a jet washer, and a dirty wall in Waterloo, London.
Reverse graffiti means that instead of paint,an artist is removing part of the dirt on the wall to reveal a new image.
This particular mass-scale mural (2.5 meters tall and 10 meters wide) was done by Moose. The artist's first sketched the skyline by hand before creating stencils that he pieced together to produce the finished artwork.
"The artwork – which is on show in the subway on Station’s Approach, Waterloo - includes a host of London’s most famous landmarks: Buckingham Palace, The Shard, Battersea Power Station and The London Eye, to name just a few. Produced to highlight the growing issue of poor air quality across Europe’s biggest cities, it aims to showcase how much cleaner they could be if more people adopted electric vehicles."
"In a world-first, the jet washer used to clean the wall was powered by the Nissan LEAF via the LEAF to Home equipment – a portable device that converts electricity from the car’s battery to provide as much as two days-worth of power to a household on a single charge."
According to Nissan, much of the dirt is caused by particulate matter from vehicle exhaust, levels of which often exceed guidelines and limits in busy areas of London and other European cities. The negative on the wall will spell out how dirty the cities are.
Moose, who originates from Leeds, stated:
"I've been using reverse graffiti for fifteen years now, in fact I named it. My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn't accept in our environment. For these reasons I was keen to be involved in this project."
“Electric cars and alternative fuelling systems provide the brightest future we've ever known in the history of the automotive industry in terms of protecting our environment.”
“It's a pleasure to be given the opportunity to create public art in this way and I'm very pleased with the iconic simplicity of the mural and its message."
Jean-Pierre Diernaz, EV Director, Nissan Europe, added:
“This piece of art is a striking call to action that air quality is one of the biggest issues facing the citizens and visitors of Europe’s largest cities today. It is a reminder that electric vehicles don’t have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on.”
“Working with Moose to highlight the effect of air quality on our cities through a piece of art powered by the Nissan LEAF is an exciting and powerful way of reminding people about the benefits of zero emission vehicles.”