"Watch as we discuss a heads-up-display for gas cars that shows the value of electric vehicles."

States AT&T.

Unfortunately, we were unable to find any additional information on this heads-up display.

Presumably, some parameters can be set (such as range, so that it matches an electric vehicle you might consider buying).  Then, as you drive your ICE vehicle, the range display counts down, showing whether or not you could've made the trip in an electric car.

We think the idea is creative and applaud the effort put forth by AT&T, we just wish that the display had more info (charger locations, perhaps the time it'll take to recharge at a given site and so on).

What are your thoughts on this heads-up display?  Do you think it would be successful in converting ICE owners over to electric?