2014 Mercedes-Benz B-Class Electric Drive (W 242) cirrus white

2014 Mercedes-Benz B-Class Electric Drive (W 242) cirrus white

Daimler is moving forward by introducing new all-electric and plug-in hybrids models, but it is not willing to risk too much as it doesn't expect return on investment within a reasonable time.

Daimler Chief Executive Officer Dieter Zetsche recently dampened enthusiasm on the EV situation:

“You can reasonably say that nobody today is making a battery-powered vehicle that’s economically viable in its own right. Manufacturers will not see a return within a reasonable time on the billions they’re investing now.”

A similar statement comes from Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany:

The B-Class electric is a low-cost and low-risk solution for Daimler.”

Well, if Daimler doesn't see opportunities to earn, then we shouldn't expect any high volume electric cars from Mercedes-Benz, right?

Source: Bloomberg