"People used to buy electric cars to help save the planet."
"Now they buy electric cars, because they are the best, most fun, and coolest rides around."
Times have changed and so to have the reasons why people buy electric cars.
This is clearly evident in Nissan's evolving advertising campaigns for the LEAF.
Remember the polar bear? It was all about saving the planet back then.
Now, it's the instant torque.
Initially, electric cars were viewed as for greenies. Now, especially with help from the Tesla Model S, electric cars are viewed as both green and mean.
Enjoy this superb video titled "The EV Revolution" from Yale Climate Change Forum.
For The Instant Torque