Per the video description:

BMW's Ludwig Willisch on the BMW i3 on Driving the Nation

BMW's President and CEO, Ludwig Willisch, talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about the BMW i3.

How are the BMW car dealers receiving this new electric lifestyle, the BMWi series?

Willisch is asked to discuss the well-to-wheels figures for the BMW i3.  Additionally, he discusses the Mini E and BMW ActiveE programs in brief and touches on the i program as a whole.

Willisch isn't the talkative type, so it isn't often that he's filmed on camera in an interview of sorts.  The fact that this discussions center entirely on BMW's electric mobility efforts shows us just how important electric is to BMW.