If Javier Verdura, Director of Product Design and Project Management for Tesla Motors, takes to the stage to speak, you'd expect the topic to be Tesla design. Verdura doesn't disappoint in this 54-minute video in which he zeroes in on Tesla design throughout.
"Join the second installment of RKS Sessions with Javier Verdura, Director of Product Design and Project Management for Tesla Motors. Verdura will give us a look under the hood of the innovative company- sharing their history, design process and where they're headed in the future."
About Javier Verdura
Mexico City-born Javier Verdura graduated from Art Center College of Design with a BS in Product Design in 1991. In 1998 he joined the then start-up firm Product Ventures, he remained there for 15 years as the Vice President of Design and Development, during his tenure he helped grow the company from 6 employees to almost 50. His most recent position has brought Javier back to Los Angeles where he is currently the Director of Product Design at Tesla Motors. Over his 22-year career, Javier has designed everything from surgical equipment to consumer products and packaging. He has been recognized by winning some of the industry's most prestigious awards: 3-time Red Dot winner, Multiple Good Design Awards (7) and an IDEA award. In addition, his name appears in more than 130 patents in US and abroad. Javier's philosophy on Industrial Design: if you can't manufacture what you create, it is not worth designing.
If design is your thing, more specifically Tesla design, then you're going to want to make time to watch this video in its entirety.