All-electric (incl. BMW i3) and Plug-in hybrids in the U.S. - first half of 2014
Sales of plug-in cars in the U.S. are stronger than ever, with approximately 12,000 sold in June and 54,463 in the first half of 2014.
Taking a closer look at the consumer's choice, we see that the whole plug-in market is split on two parts - all-electric (in our case we include here BMW i3 as most were BEVs and we have yet to receive the sales splits from BMW).
Anyways, those i3 don't make a big change (Graphically, that is) because just seven hundred were delivered by end of June.
Breaking up the graph, we see that the all-electric part is dominated by two models - the Nissan LEAF, which takes 50%, and Tesla Model S, which has 29% share.
All the other models combined (smart fortwo electric drive, Fiat 500e, Ford Focus Electric, BMW i3, Chevrolet Spark EV, Toyota RAV4 EV, Honda Fit EV, Mitsubishi i-MiEV) have just 21%. Only electric smart and Fiat were able to exceed 1,000 units, however we expect the BMW i3 soon will take the lead as "Best of the rest."
All-electric in the U.S. - first half of 2014
In the case of PHEVs, the competition is more balanced. Three brands - Toyota, Chevrolet and Ford have similar share of a third of the market, however Ford has two models.
The Toyota Plug-In Prius recently outstripped the Chevy Volt, which probably doesn't make GM happy. We must remember that Toyota was able to do that despite the Prius PHV qualifying for a $2,500 Federal tax credit, instead of $7,500 for the Volt due to battery size differences.
Three other models (Porsche Panamera S E-Hybrid, Cadillac ELR, Honda Accord Plug-In) don't count too much as all are really low volume, below 500 units in six months.
Plug-in hybrids in the U.S. - first half of 2014