2015 Nissan LEAF
Nissan's Andy Palmer
There's no denying the fact that Nissan is currently the world leader in sales of zero emission vehicles.
Looking into the future, will Nissan maintain its #1 position? Andy Palmer, Nissan's chief planning officer, says absolutely:
"When it comes to zero emissions, we're absolutely religious. We'll be the absolute, No. 1 leader in zero emissions. No doubt. That's our positioning."
Being number one will require high sales volume, so what's the sales target for Nissan second mass-production electric vehicle: e-NV200? Quoting Palmer:
"What's the point of putting a volume on it? Because basically all it does is set a point of reference. People that doubt or dislike or don't have the technology to demonstrate failure."
Instead, Palmer points to the fact that it took Toyota full five years to reach 100,000 cumulative hybrid sales, a figure that the Nissan LEAF surpassed in only 3.5 years.
"In the context of global nameplates, this is already not a niche."
"Humanity cannot sustain this. We need zero emissions."
We agree. Zero emissions is the future.
Source: Automotive News