Tesla officially opened its doors in Dallas this morning. Its first new location in since the company lost its appeal to sell direct in the state in a very high profile case last summer. The company currently also operates out of Houston and Austin.
Naturally this means that the "gallery" located at the Northpark Mall is not able to sell the locals the car - or even talk about the price, or give test drives. You can look...and that's about it.
Tesla Is Free To Discuss The FIner Points Associated With The Model S...But Not The Price, Or How You Can Buy One
Residents of Texas have to "find out on their own" that they can go online to purchase the car. Tesla then registers the car in California, from there it is up to the new owners to ship it to Texas and re-register it.
In speaking with the Automotive News, Tesla spokeswoman Alexis Georgeson says the stores can market the benefits of the vehicle and go over the finer technical details on the car.
“Our galleries create strong awareness for our product. (They) are our advertising.”
The Tesla rep says that there are currently more than 2,000 Model S sedans driving the streets of Texas today despite the company's inability to physically sell and deliver cars in the state.
Texas also recently announced a state-wide incentive program that grants up to a $2,500 rebate on the purchase of electric cars - provided they are sold in the state - so once again, Tesla has been excluded.
Tesla is still hopeful it can get new legislation in place to allow them to sell direct (and therefore be eligible for the $2,500 rebate) when the House of Representatives reconvene in 2015. Ms. Georgeson says the company will “...continue to operate galleries in accordance with Texas law until, hopefully, we can get the legislation overturned.”