In July Nissan Debuted The LEAF With "Self-Cleaning Paint" - Which Sounds Pretty Swell To Us! (details here)
Going up against last July's numbers, Nissan got a bit of a break on the comparables this month, but it turns out they really didn't need it...as the company "crushed it" this month.
Nissan Closes In On 1 Billion Electric Kilometers Reported Driven
For July Nissan sold an impressive 3,019 LEAFs, good for a 62% improvement over the 1,864 sold a year ago.
Overall, Nissan has now sold 15,758 LEAFs in 2014, a 34.6% improvement over the 11,703 sold last year - easily outpacing the field for the top spot.
July's figures also gives Nissan an astounding 17th consecutive monthly record for year-over-year sales.
"Since we launched the No Charge to Charge promotion in the first 10 markets, we’ve seen a surge in LEAF sales in those areas,” said Brendan Jones, Nissan’s director of LEAF Sales and Infrastructure. “LEAF sales in the northeastern U.S. are also picking up with new tax incentives for Massachusetts and Maryland residents."
Looking into the 'why' such a record has been set past the company's "No Charge to Charge" program, and why Nissan has taken such a strangle hold on plug-in sales in the United States, one only has to look at their market share.
While both the number of plug-in vehicles, and the amount of sales have risen dramatically since the first LEAF was sold in December of 2010, in the face of no real competition in the "affordable purpose-built EV" category, the 84 mile LEAF has solidly held its own.
- 2012 - 18.7% (9,819s of 52,581 sales - 9 total plugs-ins available)
- 2013 - 23.2% (22,610 of 97,507 sales - 15 total plugs-ins available)
- 2014 - 23.4% (12,736 of 54,463 sales heading into July - 18 total plugs-ins available)
Nissan LEAF Sales In US Through June 2014 (Cumulative Sales Based On Estimated Data Of Original/Mass Produced Plug-Ins)
Also of interest, production of the recently introduced 2015 model year LEAF (priced from $29,010 - full details here) has seemingly gone into overdrive; as what was next to nothing in June has ballooned to north of 3,000 copies to end the month.
Separately this month, Nissan also announced that their "No Charge to Charge Program" that gives new LEAF owners 2 years of free public charging at participating networks had kicked off in 11 cities. (If interested, we had a chance to talk with Brendan Jones, director of EV Sales and Infrastructure at Nissan about the program earlier this month)