Despite Some Fairly Attractive Design Features, The Ampera Has Not Had Much Success In Europe
The Chevrolet Volt is America's all-time best selling plug-in vehicle. Its cousin, the Opel/Vauxhall Ampera in Europe is...well, nothing to Europeans.
Despite some lofty expectations for the car in Europe, perhaps like what the extended range Mitsubishi Outlander now enjoys. Sales of the Ampera started low, and got lower.
With Ad Spots Like This How Did The Ampera Not Sell Better? Is The Car Draining The Life Of Those Around It?
Yearly estimated Opel Ampera sales in Europe:
- 2011 - 268
- 2012 - 5,300*
- 2013 - 3,184
- 2014 - 357 (through May, plus fractional Europe reporting for June to date)
The 2016 Chevrolet Volt is set to launch in the second half of 2015.
GM so far has declined to comment on the Ampera's demise, but it would seem to make sense to us.
Earlier this year AutoCar tracked down a Vauxhall representative (the Ampera is sold under the Vauxhall flag in the UK) and got this 'less than inspiring' comment, saying that Vauxhall was “ ...fully committed to the Ampera in its current guise.”
Separately, Opel has plans to apparently launch an all-electric compact car "no later than 2017" for Europe.
Source: Automotive News