At first you don't succeed, You give up?
Toyota is done with electric vehicles and is now shifting towards hydrogen fuel cell vehicles.
Toyota's Fuel Cell Sedan
The two currently made Toyota EVs, Scion iQ minicar and RAV4 EV will most likely be out with a fuel cell powered Toyota vehicle claimed to be in showrooms in 2015.
Oddly, Toyota's Head of Research & Development, Mitsuhisa Kato added:
"The cruising distance is so short for EVs, and the charging time is so long. At the current level of technology, somebody needs to invent a Nobel Prize-winning type battery."
CEO of Toyota's North American region, Jim Lentz added:
"A select way, in short-range vehicles that take you that extra mile… But for long-range travel primary vehicles, we feel there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells."
What is even more interesting is the price of Toyota's first FCV, believed to be ~ $70,000, which is the same starting price of the all-electric Tesla Model S, a vehicle with ample range and extremely quick charging times (Supercharger). The Model S basically counters everything bad Toyota says in regards to pure EVs. The BEV technology is there, but Toyota chooses to ignore it, instead focusing on promoting fuel cell vehicles.
Our question is: Could you justify paying $70,000 for Toyota's FCV when the Model S is available at the same price point?
Source: RTT News