2015 Audi A3 e-tron Headed to China Soon
According to the South China Morning Post, German automaker Audi will roll into China with a bevy of plug-in hybrids, not pure electric vehicles.
Audi chief executive, Rupert Stadler, stated:
"With the limitations in battery technology today, you always suffer a lack of range and there is still missing infrastructure. You cannot wait on the fourth ring road to recharge your battery. No premium customer will accept this."
"At phase one it is very clear that plug-in hybrid technology will be at the forefront in the coming years."
"You can do a lot of marketing efforts to create a brand experience but if a customer has doubts because there is no fuel station for the battery, will not be happy."
Tis true that China has a lacking charging infrastructure, so this is a wise choice for now by Audi.
According to Stadler, Audi will soon launch both the A6 PHEV and A3 PHEV in China. Both of those vehicles will be manufactured in China with Audi's joint venture partner FAW.
As of right now, there's no firm launch date for either of the two plug-in hybrids that Audi will sell in China.
Source: South China Morning Post