The BMW i3 is being pitched as a "revolution on the road" in the Netherlands.
"Urban mobility means reinventing thinking beyond environmental and smooth ride. The result: the BMW i3, which with its visionary design, defines the car of tomorrow."
This BMW i Nederland video is certainly not in English (UPDATE - now it is), but the story is clearly told by the visuals alone. As the BMW i3 is the only object moving forward in the video, it's apparent that BMW is saying that everything else is part of the past.
Is the BMW i3 truly a "revolution on the road?" We'll let you decide.