BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW Group subsidiary DriveNow announced that 80 BMW ActiveE will be added to the DriveNow fleet, a premium car-sharing program in San Francisco.

According to BMW, San Francisco is the third most congested city in the U.S., so the car sharing scheme is interesting solution.

Together with the 70 ActiveEs already in the fleet, DriveNow will offer 150 of the pure electric BMWs.

"BMW Group subsidiary DriveNow, a flexible, premium car-sharing program, will expand to offer street parking in multiple neighborhoods in San Francisco, beginning in select areas of the Mission District and will add 80 electric BMW ActiveE vehicles to the existing fleet, increasing the total number of ActiveE vehicles in the San Francisco Bay Area to 150."

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

Those 80 additional vehicles come from members of BMW’s Electronaut program who previously leased the ActiveEs.

Beside the streets of San Francisco, cars will be available at 17 DriveNow locations around the San Francisco Bay Area, including Palo Alto, the San Francisco International Airport and Oakland International Airport. In the future, there will be additional stations around the Bay Area, including atSan Jose International Airport.

"Later this month in the Mission District, members will be able to use the DriveNow app or website to locate, reserve and park cars on specific streets between Potrero Avenue and Folsom Street and between 16th Street and 26th Street. DriveNow members will be informed by the in-car screen and the DriveNow app which streets are in a “green zone,” or a DriveNow drop-off zone, designating that it is approved for parking. If a DriveNow member attempts to end a reservation in a non-sanctioned DriveNow drop-off zone, the in-car screen will alert the driver that the reservation cannot be ended, and if applicable, help identify the appropriate streets for parking."

"By the end of the year, DriveNow has committed to extending street parking to include areas of Bernal Heights, Haight Ashbury, Noe Valley, North Panhandle (NOPA), Alamo Square and Potrero Hill in San Francisco."

"DriveNow members can pick up and return vehicles to any DriveNow station or delineated parking spot; the available DriveNow vehicles, along with their charging status, are displayed on an interactive map on the DriveNow website and in the DriveNow app on Apple App Store or Google Play."

Richard Steinberg, CEO of DriveNow USA, stated:

“DriveNow with street parking is available in several cities across Europe, and it has been a very successful business model, so we are pleased to bring street parking to the U.S. By expanding our offerings in San Francisco, our members will find it is more convenient than ever to find and park a DriveNow vehicle.”

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

Additionally, there will be a contest for DriveNow members to name new 80 cars in a two-week social media challenge:

"The DriveNow community is invited to name the 80 additional ActiveE vehicles through a two-week challenge on Facebook and Twitter to help develop personalities for the new electric cars. Submissions for the new ActiveE names should follow this protocol:

Use the letters “A” and “E,” as in “ActiveE”; Use the letters “E” and “V,” as in “electric vehicle”; or Use the letters “B,” “E” and “V,” as in “battery electric vehicle.

"The letters could be used consecutively or as first and last names, such as ArchiE, EVita, BEVerly or Escape Vehicle. The selected names will appear on the car sticker, in the DriveNow app and on the DriveNow website. The social media challenge is open May 9-23, 2014."

Maybe one should be named “InsideEVs”?

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco