"Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car."

"The commercial "Genesis" describes the journey from the first vision through several phases of development to its realisation. A journey from the impossible to the possible that focuses 100% on the power and beauty of the BMW i8. The American actor Michael Pitt brings the TVC to life."

"Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car."

"The commercial "Attitude" visualises the fact that the BMW i8 is not just a fantasy, but reality. Not just a concept car, but a plug-in hybrid fit for the road. Incontrovertible proof of BMW's technological leadership and optimistic, smart, self-confident attitude. The British actress Mickey Sumner features in the TVC."

"Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car."

"The commercial "Powerful Idea" expresses the compelling power of the right idea -- a power that is fuelled by passion and joy, and enables the possible to forge ahead. The British actor Sam Hazeldine is the embodiment and voice of this powerful idea."