Autocar has announced that Tesla Motors is the inaugural recipient of Autocar’s Sturmey Award.
According to Autocar, the Sturmey Award was created to "salute innovation and achievement in the motor industry."
Autocar editor-in-chief, Steve Cropley, commented:
“Tesla Motors has taken massive strides in a short time, demonstrating to the world’s car buyers that pure electric vehicles aren’t just practical and great to drive, but can compete with established prestige brands in desirability."
“The experts say it takes many generations to establish a great brand; Tesla Motors has done it in one.”
Upon receiving the award, Tesla Motors UK director, Georg Ell, remarked:
"It is hugely humbling for a company as new as Tesla Motors to be thought of in such distinguished company."