Detroit Dirt, with a little help from sponsor Ford, have done an excellent job parodying General Motor's now famous (and controversial)  "Poolside" commercial for their plug-in Cadillac ELR.

And while the Ford C-Max Energi (and subsequent logo/disclaimer) are featured quite prominently in the spot, this ad focuses on Detroit Dirt's mission more specifically...but in the style of Cadillac pitchman/actor Neal McDonough.

Some background on Detroit Dirt (from themselves):

"...a compost company working to turn forgotten parcels of land in Detroit into urban farms that not only feed, but revitalize our community.

We know the road to this vision will be long and of course- dirty, but this is Detroit and our entrepreneurial spirit is what defines this city. We’re not afraid to roll up our sleeves and dig down deep to make this city grow again.

Together, we can use the foundation of this great city- its dirt- to make it great once more.   Detroit Dirt is proud to be part of the urban renewal effort to rebuild Detroit from the ground up."

Sounds like a worthy endeavor; and we are quite sure that Detroit Dirt would like even a fraction of the over 1 million views the ELR's ad has generated to promote their cause ... so here is a start.

Video Below:  Compare to Cadillac ELR's original "Poolside" Ad

Detroit Dirt

Hat tip to John Voelcker for sharing the video link