Find The Virtual LEAF Here At The Innovation Station
PixelArtworks, together with marketing agency TRO, created a virtual driving experience for the Nissan LEAF. The virtual LEAF installation is at the Nissan Innovation Station at the O2 Arena in London until 2017.
According to PixelArtworks:
"The installation utilizes a Nissan LEAF, which is driven on a rolling road. This is combined with rear-projection technology, which uses three projectors, and rear projection film on the front windows and windscreen to stunning effect."
The graphics are rendered in real-time so that the driver sees the effect of steering, braking and accelerating as the wheel is turned or the pedals are pushed.
Lizzy Chase, project manager at PixelArtworks, stated:
“This is a really unique way to enable people to experience the car without taking it out for a test drive. Projecting a virtual world onto the windscreen and side windows makes for a very immersive experience. It’s really reactive too — you’re pressing the accelerator, steering round corners and choosing which way to turn, so it’s about as real as a virtual test drive could get.”
A video of the Nissan LEAF virtual driving simulator can be viewed here.