"ELR brings power to the pavement with advanced electric propulsion and an onboard gas-power generator."

Says Cadillac in connection with this latest ELR advertisement titled "Charge Forward."  That's toned down from what Cadillac put out in connection with the controversial ELR "Poolside" advertisement:

"Introducing the first ever Cadillac ELR. You work hard, you create your own luck and just gotta believe, that ANYTHING is possible."

Poolside has drummed up so much controversy that it's likely one of the most viewed YouTube plug-in vehicles videos in existence (1.06 million views and counting).

Charged Forward will not draw nearly as much attention.  It's simply a show the vehicle, discuss the vehicle type of ad.

Or, in other words, it's rather boring.

Source: Hybrid Cars