2014 Cadillac ELR National Lease Offer - Click to Enlarge
If you happen to have the $75,995-plus needed to buy the Cadillac ELR, then the couple thousand bucks extra required to get a 240 volt charger installed probably isn't a major concern. Right?
Cadillac thinks the charger and its install should be free (can't complain against that), so it announced that it is "offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe."
Cadillac ELR Charging Station By Bosch
Two words are worth bolding: early and buyers.
This deal does not apply to those who lease (Cadillac's current ELR lease deal is an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers) the ELR, nor does it apply to late buyers of the ELR.
Cadillac has not defined what early means here, so we have no idea when this deal ends. Update: Apparently early means for the first 1,000 purchasers of a news ELR (hat tip to Bill Howland on the 411)
Uwe Ellinghaus, chief marketing officer at Cadillac, stated this:
"The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself. Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."
ELR Powered by Bosch - Get This Unit Installed For Free When You Buy an ELR