2014 Cadillac ELR

2014 Cadillac ELR "Regen On Demand" Via Paddles On The Steering Wheel Takes "Tech Of The Year" Award

The Cadillac ELR picked up one of its first awards at the Washington Auto Show today.

2014 Cadillac ELR At The NAIAS

2014 Cadillac ELR At The NAIAS

After just arriving at dealerships in late December, the ELR has won the Green Car Journal's  "2014 Green Car Technology Award" for its innovatieve brake regeneration system.

"Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience. Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers. Cadillac's Regen on Demand is an inspired example of how technology can increase efficiency while connecting with a driver, enhancing driving dynamics along the way." - Ron Cogan, editor and publisher of Green Car Journal

Green Car Journal's 2014 Tech Award Highlights The Best And Brightest Advancements In...Technology

Green Car Journal's 2014 Tech Award Highlights The Best And Brightest Advancements In...Technology

Like almost all electric cars the ELR is equipped with regenerative braking, but the Cadillac goes one further by allowing the driver to manually enable (or disable) the feature via paddle shifters behind the steering wheel.

"Regen on Demand is one of the key systems enabling the Cadillac ELR to merge performance with efficiency in a dynamic new way.  Putting regenerative braking at the driver's fingertips supports the ELR's 340-mile total driving range while also adding a fun-to-drive element matching the engaging design and performance of this premium luxury coupe."  - Jim Vurpillat, director of emerging markets at Cadillac.

Congrats to the Cadillac ELR.

In total there were 10 different technologies nominated, 4 of which (including the ELR) were based of plug-in platforms:

BMW i3

BMW i3

BMW i3 CFRP Passenger Cell: BMW engineers an industry first with its use of a lightweight Carbon Fiber Reinforced Plastic Passenger Cell in a production vehicle.

2014 Honda Accord PHEV

2014 Honda Accord PHEV

Honda Accord Plug-In Powertrain: Achieving up to 115 MPGe, Honda’s Earth Dreams plug-in powerplant allows driving in electric, hybrid, or fuel-only modes.

2014 Porsche Panamera S E-Hybrid

2014 Porsche Panamera S E-Hybrid

Porsche Plug-In Hybrid Powertrain: Fast and powerful, Porsche’s plug-in hybrid powerplant brings exceptional performance and allows all-electric driving up to 84 mph.

Other technologies that also didn't win:

  • Acura Sport Hybrid SH-AWD Powertrain: This three-motor, all-wheel drive Earth Dreams sport hybrid system blends high levels of performance and efficiency
  • Audi 3.0-liter TDI Diesel Engine: Audi’s 3.0-liter turbo direct injection engine with start-stop enables full-size vehicles to offer high fuel efficiency and great performance
  • Ford 1.0-liter EcoBoost Engine: Ford’s smallest EcoBoost engine applies direct injection and turbocharging to eke hybrid-like 45 highway mpg from the 2014 Fiesta
  • Hyundai Fuel Cell: which makes us sad, so we refuse to acknowledge its existence
  • Mazda i-ELOOP Brake Energy Regeneration System: A unique capacitor-based regenerative braking system designed to reduce parasitic engine losses that rob mpg
  • Ram Truck 3.0-Liter EcoDiesel Engine: The first clean diesel engine for light-duty trucks in the U.S., the EcoDiesel powerplant is efficient and approved for B20 biodiesel