An official brochure sent to U.S. dealerships gives an overview of the upcoming BMW i8, its ordering process and competitive landscape. In this marketing material, BMW states that the i8 is the leader in order simplicity with most of the equipment being standard and no packages.
The brochure also mentions the Audi R8 and Porsche 911 4S as competitors at a higher price point.
*Editor's Note: This post originally appeared over at BMW Blog. Check it out by clicking here.
Just like the BMW i3, the i8 hybrid sportscar can be ordered with the “Giga” and “Tera” “Worlds”:
Extended Leather Dark or Light (Black or Ivory) Leather Dark or Light (Black or Ivory) Headliner
Olive Tanned Leather Anthracite Headliner Blue Seat Belts
Navigation Pro H&K Premium Sound Adaptive Cruise Control Adaptive LED Headlights Alarm System Display Key E-Call + BMW i Services Electronic Dim/Fold Mirrors Park Distance Control Surround View Cameras High Beam Assist Collision Mitigation Pedestrian Protection Speed Limit Info Head-Up Display Real-Time Traffic BMW Apps BMW Remote Services Concierge
BMW i8 will have a manufacturer’s suggest retail price of $135,700 (including destination and handling) when it arrives in US showrooms in June of 2014.