Renault Zoe in Geneva

Renault Zoe in Geneva

On the heals of making the Renault Zoe available in Norway inclusive of the battery, Jérôme Stoll, head of sales for Renault, made a few comments to the New York Times that we believe to indicate that Renault is at least considering ditching its unpopular battery rental idea for electric vehicles.

Most of the New York Times articles focuses on Renault's less-than-expected EV sales, to which Stoll remarked:

Live Shot Of The Renault Zoe Using The New Flexi Charger Cable - Now Standard On All Models

Live Shot Of The Renault Zoe Using The New Flexi Charger Cable - Now Standard On All Models

“The speed of the development of the market is not at the level we were expecting."

But Stoll continued by saying Renault expects sales to improve once it figures out how to rent the battery out more cheaply or to eliminate that rental fee entirely:

“We are adapting our business case permanently to the situation."

Stoll's comment mainly applies to Renault now offering extremely low rental fees for low-mileage EVs, but it's not a huge leap to see where this is headed.

Our prediction is that slowly but surely Renault will abandon the battery rental program in favor of outright selling its EVs.  The automaker's dwindling EV sales will convince it to make the switch.

As nearly all of of our commenters have mentioned, this battery rental idea is what's holding Renault back.  Look for it to change soon.

Source: New York Times