Jaguar-Land Rover says it will produce a BEV within a decade.

Wait...say what?

Speaking at the 2014 Geneva Motor Show, Jaguar-Land Rover engineering director Dr. Wolfgang Ziebart stated that there's no doubt Jaguar will do a hybrid in the near future, but further down the road Jag will go BEV too:

“This is an area that is especially important for manufacturers that do premium cars as in this class you can afford more sophisticated solutions that cost more money, but are not affordable in the mass market."

“And I personally think that the hybrid drive will become the dominant drive train in the upper vehicle classes.  I cannot say too much but we are observing the market carefully. There is a market that is much more relevant to us as the second or third vehicle in the family, and it makes sense to have an alternative drivetrain or electric car to compliment the first car in the family.”

Ziebart hints that Jaguar would probably go BIG with its BEV, something along the lines of the Tesla Model X.  Doesn't every automaker claim to have a Model X competitor coming at some undisclosed point in the future?

Jag is no exception, as the automaker is unwilling to give a precise timeframe on the launch of this BEV Model X competitor.

And this statement from Dr. Wolfgang Epple, Jaguar-Land Rover Director Research and Technology isn't very compelling:

“We will have to have a zero-emission car in the range in order to meet regulations.  We need this by 2025, possibly even sooner for certain markets.”

Source: Auto Express