In this video, Ford's executive vice president of global marketing, Jim Farley, discusses the future of urban mobility.
Ford's Farley Discusses P2P and EVs
As Farley sees it, shared ownership of vehicles will become a growing trend in the future. Farley says that peer-to-peer sharing is what we'll see emerge.
Additionally, Farley says that electrification will become increasingly common across the entire automotive industry. Electrification will make its way into the peer-to-peer sharing of vehicles.
P2p plus electrification will become the definition of new mobility in some of the world's most populated cities, according to Farley.
Check out the video for more on what Farley thinks the future holds in terms of urban mobility.