BMW was an official sponsor for the Tokyo Marathon 2014, which was held last weekend.
BMW i8 at the Half Way Point
The BMW i8 served as the "pace" vehicle for the marathon and the BMW i3 was a support vehicle. It's fitting that the two vehicles were there, neither of which spewed emissions into the atmosphere during the event.
As for the marathon itself, Dickson Chumba (Kenya) won the men's race and, as usual, Kenyan and Ethiopian runners dominated the event.
Ethiopia's Tirfi Tsegaye won the women's race.
36,000 marathoners took part in the race.
BMW i3 Makes a Brief Appearance