Tesla Model S - Can't You Feel the Love
What's the "Most Loved Car" in the US? According to Strategic Vision, it's the Tesla Model S.
Chevy Volt Gets Lots of Love Too
"Strategic Vision is pleased to release the most powerful and natural concept in understanding human decisions...The title “Most Loved Vehicles in America” reflects how hard people can fall in Love with what they drive....The “Most Loved Vehicle in America” is the Tesla Model S."
Dr. Darrel Edwards, Ph.D. states:
“The report of Most Loved Vehicles in America captures a vehicle’s total emotional response from buyer-drivers. The industry is mature enough to actually accept ‘True Love’ as a core comprehensive, interactive and discriminating emotional response.”
As for how vehicles are assigned love scores, here's what Strategic Vision says:
"Each point, as measured on The Edwards Commitment Scale™, ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it. Each point discriminates the quality and depth of the emotional response from the next. Many vehicles can be Excellent, fewer Delightful, with the best-of-the-best creating Love."
Nissan LEAF is Loved
Why should automakers be concerned over a love score? Alexander Edwards, President of Strategic Vision says:
“There is tremendous room for improvement among vehicles with truck platforms. Love is a dynamic tool for addressing where improvements can be made. ‘Love’ should be on any brand’s internal scorecard and really is the pinnacle of achievement. We have been able to demonstrate the power of Love to predict commitment, advocacy and loyalty. Love is about the bottom line. Ignore it at your own risk.”
Three plug-in vehicles made the list of high-ranking in the love score category:
- Tesla Model S: Love score 852 (best in the entire automotive industry)
- Chevy Volt: Love score 601 (tops in mid-size alternative powertrain category)
- Nissan LEAF: Love score 541 (tops in small alternative powertrain category)
Full love score results found below.
Love Score Provided by Strategic Vision
Source: Strategic Vision