Ford Model T

Ford Model T

The "Model E" name was often assigned by the EV community to the future Tesla Motors cheaper electric (Gen III) that is intended to be produced in high volume after the introduction of Model X.

But recently, we found article that says Ford Motor Company tried to secure the “Model E” name for one of its potential fture vehicles:

"On December 3, 2013, the Ford Motor Company filed for trademark rights with the United States Patent and Trademark Office for the word “Model E”. Currently assigned serial number 86133442, the filing is categorized in the Automobiles section of Goods and Services."

Everybody in the automotive industry knows the Ford Model T, the first series produced car. There where other Ford "Models" too marked by singular letters like Model A, Model B and Model C.

Word Mark MODEL E
Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Automobiles
Standard Characters Claimed  
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86133442
Filing Date December 3, 2013
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Ford Motor Company CORPORATION DELAWARE One American Road Dearborn MICHIGAN 48126
Attorney of Record Elizabeth F. Janda
Type of Mark TRADEMARK
Register PRINCIPAL
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Interesting is why Ford filed for trademark rights for the “Model E” word. To introduce some sort of electrified automobile? Perhaps the first electric car to be broadly affordable for the working class?

But to date Ford didn't exhibit particular interest in pure EVs, instead focusing mainly on different hybrid technologies. Maybe this is just move to secure far-future actions or to prevent Tesla Motors from using “Model E” name, but Tesla filed "Model E" trademark for "Automobiles and structural parts therefor" this summer at 86029275?

"Model E" is actually the object of tens of filings - at least several from Tesla and Ford.

Word Mark MODEL E
Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Automobiles and structural parts therefor
Standard Characters Claimed  
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86029275
Filing Date August 5, 2013
Current Basis 1B
Original Filing Basis 1B
Published for Opposition December 31, 2013
Owner (APPLICANT) Tesla Motors, Inc. CORPORATION DELAWARE 3500 Deer Creek Road Palo Alto CALIFORNIA 94304
Attorney of Record John W. Crittenden
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MODEL" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
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Source: fordauthority.com