Nissan UK's latest LEAF commercial isn't flashy, doesn't include polar bears and shows no gas station antics.
Instead, Nissan focuses on the reaction from drivers who experience the LEAF for the very first time.
According to Nissan:
"New Nissan LEAF costs from 2p a mile to drive. Zero Emissions whilst driving."
"Nothing gets a reaction like doing something amazing for the first time -- as these people discovered the day they experienced the 100% electric New Nissan LEAF."
This spot is light on actual information, but perhaps it still works to drive home a point: getting butts in seats sells EVs.