"It's not a limited edition. It's not a concept car. It's the first-ever BMW i8."

It's a plug-in hybrid that goes from 0 to 60 mph in 4.4 seconds.

"When we said we were going to re-invent the automobile, what did you expect?"

BMW makes only one thing: The Ultimate Driving Machine.

The BMW i8 is still The Ultimate Driving Machine, but it comes with a plug.