BMW has put out a series of 16-second BMW i3 ads in which it's trying to convey the benefits of owning an i3.

Here's the gist:

  • You'll get a ticket for speeding in an i3, but at least you saved money by not buying gas.
  • The i3 gets zero miles per gallon...or more specifically it burns zero gallons of gas. (Clearly, BMW should not say "zero miles per gallon")
  • The i3 is a driver's car.