BMW has put out a series of 16-second BMW i3 ads in which it's trying to convey the benefits of owning an i3.
Here's the gist:
- You'll get a ticket for speeding in an i3, but at least you saved money by not buying gas.
- The i3 gets zero miles per gallon...or more specifically it burns zero gallons of gas. (Clearly, BMW should not say "zero miles per gallon")
- The i3 is a driver's car.