"The all-electric BMW i3 is so quiet, you could get away with anything."

i3 EV Grin

i3 EV Grin

Or your kid could get away with anything...Almost.  Darn BMW i app.

Were it not for that app, then sneaking out in the BMW i3 late at night would be breeze thanks to how quiet the electric i3 is.

That's the message BMW is conveying in this latest i3 ad spot.

Oh...the EV grin is there too.

The i3 is fun to drive, sneak-out-of-the-house quiet and impresses girls.  Need it be anything more?