On Sunday during the Super Bowl, Smart USA showed it was serious about selling their 68 mile EV in the United States, by spending a fair chunk of change to spread the word.

Smart Demonstrates Why Its EV Isn't Meant For The Country...And Why SUVs Should Stay Out Of The City

Smart Demonstrates Why Its EV Isn't Meant For The Country...And Why SUVs Should Stay Out Of The City

Given the high cost of airing the spot, it was interesting that smart chose not to air an "all new" advertisement for the car (that is, other than the featuring of a national $139 lease + battery rental deal at the end).

The ad features what happens when you take a smart ED out off-roading, which the company notes is "as painful to watch as a truck trying to park in a city."

Regardless if you love or hate the commercial - you have to commend smart for putting some serious money behind their plug-in 2 seater.