"The visionary design of the BMW i3 showcases both BMW's customary sporting capability and the efficiency of a four-seater with authentic clarity."
Head of Design Discusses BMW i3 Design
In this video, we have Benoit Jacob, head of BMW i Design, discussing the overall design of the BMW i3.
Of note is that BMW says that the key elements of the BMW i3 are the LifeDrive architecture and BMW eDrive technology.
The use of lightweight CFRP for the passenger cell cancels out the added weight of the electric components (mainly the weight of the battery pack).
BMW Blog adds that the "low, central positioning of the battery pack enhances the car’s agility thanks to near perfect 50:50 weight distribution."