November preliminary sales data from Renault shows again that the French manufacturer is experiencing some problems in trying to sell its electric vehicle and it seems this problem will not resolve itself.
In terms of YTD figures, Renault Fluence Z.E. sales slipped by 55%. Sales of the Fluence Z.E. will not exceed 1,000 units this year and without Better Place, tis EV seems doomed.
Twizy sales went down by two-thirds and in each month this year sales of the tiny EV are much lower than the corresponding month in 2012 (not counting the first few months of 2012 when sales of the Twizy began).
Renault ZOE in cold weather tests in summer 2012
2013 sales of the Kangoo Z.E., despite multiple orders for thousands units from French public companies a few years ago, still is on the level with 2012 sales. This is perhaps not a bad level - over 5,000, but the small growth isn't a good sign either.
And finally we come to the ZOE. Renault needs almost 2,000 additional units sold to reach 10,000 ZOE sales this year, but the monthly average for 2013 is well below 1,000, so don't count on it. 10,000 was Renault's goal for first year sales of the ZOE, right?
As a consolation, we can add that year-over-year sales of EVs have indeed doubled for Renault. Renault sold 17,300 electric vehicles so far this year, but without Twizy this is below 14,500 worldwide - mostly in Europe, where the French manufacturer operates and has the highest share in the segment. We must further note that ZOE logged only 13 sales in 2012 as it just entered the market.
The current trend shows Renault EV sales tailing off.
It's our belief that something must be done to stop Renault's slide. Maybe as a first step, Renault should introduce ZOE in Norway? Over a year ago we read that ZOE was performing exceptionally well in very low temperatures, so why not make it available in Norway where sales of EVs are through the roof?
Renault EV Sales After 11 Months of 2013