According to a way confusing post put forth by IHS Automotive, sales of the Tesla Model S have accounted for 43% of pure electric sales in Canada through the end of Q3 2013.

Tesla Model S

Tesla Model S

Why do I mention the "confusing" aspect?  IHS Automotive excluded plug-in hybrids and the EREV Chevy Volt from its data without so much as hinting that it had done so.

That's why you'll see no "Chevrolet" on the pie chart and it's why Toyota shows up as only 0.1%.

In actuality, the Chevy Volt was the plug-in sales leader in Canada for 2013 with sales of 656 units through the end of Q3.

The Tesla Model S came in second with 504 units sold through the end of Q3.

End of Q3 sales for the rest of the plug-in pack are as follows:

  • Nissan LEAF: 382
  • Toyota Prius Plug-In Hybrid: 190
  • Mitsubishi i-MiEV: 148
The Smart Fortwo Electric Drive, Ford Focus Electric and Toyota Rav4 EV would be the vehicles contributing to the pie graph results for Mercedes-Benz, Ford and Toyota, respectively.

Okay, with all that clarification out of the way, here's what IHS says:

"Consumer research shows that within its release year, the Model S captured a staggering 20% of the electric vehicle market share. Over the course of the next year (2013), it more than doubled to 43%, outselling all other OEMs. It is important to note that with such tremendous gains, Tesla did not necessarily conquest customers from other electric vehicle OEMs, but instead, brought new customers from outside the electric vehicle market to grow the current EV customer base. This new option has helped the overall electric vehicle market volume more than double from 2012 to 2013 showing signs of continual rapid growth with Tesla leading the way."

Compared to Only 20% in 2012

Compared to Only 20% in 2012


Source: IHS Automotive

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