Cadillac ELR

Cadillac ELR

With the price and full specs of the Cadillac ELR now known and the plug-in Caddy now headed to dealerships, the question is "With what will the ELR compete for sales?"

ELR to be Cross Shopped Mainly With German Luxury Makers?

ELR to be Cross Shopped Mainly With German Luxury Makers?

At $75,995, the ELR is up there in a spot occupied mostly by German luxury sedans.  As such, Motor Trend believes most potential ELR buyers will cross shop it with the following vehicles:

  • BMW 4 Series
  • BMW 6 Series Gran Coupe
  • BMW 435i xDrive
  • BMW 640i
  • Mercedes-Benz C350
  • Mercedes-Benz E350
  • Jaguar XK8
  • Jaguar F-Type
In terms of performance, the ELR falls short of every vehicle on that list.

Motor Trends says that technology-geared individuals will likely cross shop the ELR with this list of vehicles:

  • Tesla Model S
Again, not looking good in terms of the performance match-up for the ELR.

In these two fields of competitors, the ELR will not keep pace, so let's hope Cadillac finds a way to market the ELR so that what it lacks in performance doesn't factor into the buyer's decision.

Source: Motor Trend