Mitsubishi Turns Up The Heat On The Plug-In Segment With A New MSRP From $22,995

Mitsubishi Turns Up The Heat On The Plug-In Segment With A New MSRP From $22,995

Once we learned that the 2014 Mitusbishi i-MiEV was indeed returning to the US this spring, we all knew a price reduction had to be on the way as well - especially after Mitsu announced big price cuts in Japan last month.

Along With New Pricing Comes A Lot More Standard Features...And A Lot Less Exterior Color Choices

Along With New Pricing Comes A Lot More Standard Features...And A Lot Less Exterior Color Choices

Now Mitsubishi has made available the new 2014 pricing and specs.  Gone if the old 2012 model year price of $29,135; in its place is a number $6,135 dollars lower at $22,995!

"Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company’s new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle."

And don't think this is a stripped down verision of the 2012 i-MiEV (which probably wasn't even possible), as all the new 2014 i-MiEVs come equipped with standard CHAdeMO fast charging equipped.

Along with some other new features, items that were previously options are now standard as well:

  • Driver and front passenger heated seats

  • Heated side view mirrors
  • Rear door speakers
  • 8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged - 22 hours for 8 amp/14 hours for 12 amp)
  • Charge port lamp
  • CHAdeMO DC quick charge port
  • Battery warming system
Interior Enhancements
  • Leather-covered steering wheel and shift knob
  • Passenger-side vanity mirror with lid
  • Numerous decorative color/trim upgrades
Exterior Enhancements
  • Aluminum wheels
  • Front fog lights
  • New daytime running lights (DRL)
  • Black-out door sash trim

New i-MiEV Pricing Puts Pressure On Other Compact EV Players In the smart ED and Chevrolet Spark EV

New i-MiEV Pricing Puts Pressure On Other Compact EV Players In the smart ED and Chevrolet Spark EV

 

In other words, not only does Mitsubishi have the cheapest electric vehicle in the US by some $2,005 over the smart ED, it also has some fairly decent standard equipment.

And while the i-MiEV still has some serious limitations in range (EPA rating of 62 miles) and size (it is a Japanese kei car - which loosely means really small), this price point is definitely going to move a lot of product as well as put tremendous pressure on the rest of the plug-in players in the segment.

 

 

Mitsubishi also took the time to do some "federal and state credit math" for us:

"After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.

With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995"

Although Mitsubishi has yet to announce a national lease deal on the 2014 i-MiEV, we think something along the lines of $99/month with $1,999 down sounds about right.