Cadillac ELR is First Caddy Plug-In...More to Come
In an exclusive interview with The Detroit Bureau, Cadillac global sales boss Bob Ferguson revealed that the ELR is only the beginning for plug-ins with a Cadillac badge.
Ferguson told The Detroit Bureau that Cadillac is already giving strong consideration to adding future plug-ins to it lineup. Ferguson hinted that the next plug-in Caddy could be even more upscale and larger in size then the relatively compact ELR.
"I could certainly see a larger vehicle, something even more luxurious."
Why more plug-ins?
As Ferguson says, the plug-in Caddys, packed with technology, could appeal to a swath of buyers both in the US and overseas that the Cadillac badge, in general, doesn't appeal to now.
Ferguson offered few specifics on future Cadillac plug-ins, but he did say this in relation to the ELR:
"I’m so optimistic about how well will do, especially on the West Coast and in the Northeast. It will bring us a lot of new customers, I’m sure. We’re bullish on this technology. This will lead to a progression of cars for Cadillac.”
There are no details at this point in time on the future plug-in Caddy. However, we do know that Cadillac has a habit of transforming concepts into production vehicles in near-record times. So, if we see a plug-in Caddy concept hit the stage, it won't take long for Cadillac to turn it into a launch-ready vehicle. That is, if Cadillac green lights it.
Source: The Detroit Bureau