With the first BMW i3s officially being delivered on November 16th, the German auto maker is wasting no time letting the locals (and by locals we mean Europeans) know that they are in the plug-in game, saying that "the time to become electric is now" in an all-new TV spot.

BMW Advertising Hits The Road Running With The i3

BMW Advertising Hits The Road Running With The i3

We might not see commercials for the 90-odd  mile EV (EPA estimate) with option range extender just quite yet with the plug-in not scheduled to arrive in the US until the Spring, the time is now in Europe.

Just for fun, here is some random pricing from around the world:

Below:  Earlier i3 preview video from the summer