How Did Consumers Like A $5,000 Price Drop On The Volt? We'd Say They Cared For It A Great Deal

How Did Consumers Like A $5,000 Price Drop On The Volt? We'd Say They Cared For It A Great Deal

As foreshadowed by GM North America President Mark Reuss, the Chevrolet Volt beat its best result, set last October (2,961) this month.

2014 Chevrolet Volt In New Brownstone Metallic Color (...would not be our first choice to be sure)

2014 Chevrolet Volt In New Brownstone Metallic Color (...would not be our first choice to be sure)

In fact, it set the all-time monthly record for plug-in sales of any car with 3,351 sold in August, which was an increase of 18.4% over August of 2012 when 2,831 Volts were sold.

What was the secret sauce that lead to this extraordinary result?  There wasn't any - just a good old fashioned price drop of $5,000, which pegs the 2014 model year Volt at $34,995 (details here) - meaning the Chevy is finally "comfortably under $30,000" with the federal credit applied at $27,495.

For the year Chevy has now sold 14,994 extended range plug-ins, versus 13,397 in 2012 - up 11.1%

The new "top 10" looks like this:

  1. Chevrolet Volt - 3,351 (Aug - 2013)
  2. Chevrolet Volt -  2,961 (Oct - 2012)
  3. Chevrolet Volt - 2,851 (Sept - 2012)
  4. Chevrolet Volt - 2,831 (Aug - 2012)
  5. Chevrolet Volt - 2,698 (June - 2013)
  6. Chevrolet Volt - 2,633 (Dec - 2012)
  7. Nissan LEAF - 2,420 (Aug - 2013)
  8. Tesla Model S - 2,300* (Mar - 2013)
  9. Chevrolet Volt - 2,289 (Mar  - 2012)
  10. Nissan LEAF - 2,236 (Mar - 2013)

Cadillac ELR Production Will Begin Alongside The Volt In Late Fall AT GM's Hamtramck, MI Facility

Cadillac ELR Production Will Begin Alongside The Volt In Late Fall AT GM's Hamtramck, MI Facility

Of the Chevy Volt's record setting August, the bulk of the sales still came from 2013 models (heavily discounted to compete with the new 2014 pricing) as near 3,000 units sold were last year's model.

As predicted, 2014 MY production began in mid-July, and the fruits of that labor began to show in late August as GM managed to pump up local dealer inventories to almost 1,200 units.

General Motors likely will continue to produce the Volt an a accelerated rate in Michigan as the company as averaged about 7,000 units in stock over the past 12 months - and still has to stall Volt production somewhat to begin producing the limited-run Cadillac ELR sometime around November.  The ELR is scheduled to arrive in customer's driveways in "early 2014."

Just of interest (because we love lists), here are the "top 10" single selling month's by brand in the US:

  1. Chevrolet Volt - 3,351 (Aug - 2013)
  2. Nissan LEAF - 2,420 (Aug -2013)
  3. Tesla Model S - 2,300* (Mar -2013)
  4. Toyota Prius PHEV - 1,889 (Oct - 2012)
  5. Ford C-Max Energi - 1,259 (Nov - 2012)
  6. Ford Fusion Energi - 416 (May - 2013)
  7. Mitsubishi I-MiEV - 337 (Mar - 2013)
  8. Honda Fit EV - 208 (Jun - 2013)
  9. Ford Focus Electric - 180 (Mar - 2013)
  10. Fiat 500e - 160* (July - 2013)
Update of randomness:  Just spoke to a Chevy rep and updated our Monthly Scorecard product update to reflect Spark EV sales numbers for August (which GM does not split out over the gas Spark in their official press releases) - 102 for August