Them trademark trolls seem to have won for now.
This Stunning Building is the Site of Tesla's Store in China
Gasgoo reports that Tesla has opted to rename itself as Tuosule Auto Sales Co. Ltd in China as the automaker continues to fight for its name back
Tesla is moving forward in China, with no delays to report.
Its first showroom in China, located within the stunning Parkview Green Beijing, is nearly complete.
We applaud Tesla for not giving into the trolls. There's no reason why the automaker needs to pay out $33-plus million that the "troll" was seeking from the automaker.
Tesla, by any other name, is still Tesla.
Gasgoo says this of the Tuosule name:
"Sources revealed that the name of “Tuosule” is born of the transliteration of Tesla by Hongkongnese. Tesla Hongkong was established earlier than the Mainland branch, so the transliteration “Tuosule” was adopted."
Tesla will likely gets it name back in China at some point in time due to the "troll" not actually selling any products that qualify as electric vehicles/technology, but for now, it's Tuosule.