VIA VTRUX - 40 Miles Electric / 300 Miles Total Range

VIA VTRUX - 40 Miles Electric / 300 Miles Total Range

Do you remember Bob Lutz and Jay Leno tooling around in a VIA Motors extended range truck over a year ago?  Or Mr. Lutz opening up the 2013 Detroit Auto Show NAIAS promoting new upcoming products from VIA Motors?

VIA Motor's Bob Lutz. A Man Who Never Slows Down

VIA Motor's Bob Lutz. A Man Who Never Slows Down

Earlier still, do you remember the promised start of production on the truck "by 2013," that turned into during 2013, that turned into  "...(we) expect to begin selling to the general public some time in 2014."

So what gives?  VIA's website has been unchanged in what seems like forever, it still lists an estimated price of $79,000 for a VTRUX, that you can reserve for only $1,000...with "Expected Delivery (in) 2013"

Well, Fleets And Fuels has an answer for us - saying that Via Motors is now focusing on vans instead of pickups because of a change in GM’s pickup chassis that "has forced a major design update for the pickup product Via had intended to bring to market first."

VIA VP of sales and business development, Mark Burdge, tells Fleets and Fuels, “It put us back about 12 months...Luckily, we hadn’t crashed the truck yet.”

From that point the VIA exec says that the company has paused the project and waited on GM, although Mr. Burdge still notes that “GM has been great to work with.”

Well, Lets Call It Arriving Sometime In 2014 Now

Well, Lets Call It Arriving Sometime In 2014 Now

VIA Lineup Of Future Vehicles (Now First Available On

VIA Lineup Of Future Vehicles (Now First Available On "Van" Platform)

VIA notes that their new version of the extended range truck will be more modern and efficient because VIA will be installing its series hybrid electric drive to a V-6 engine, as compared to the outgoing, smallest available V-8.

So what does the new timetable look like?

  • GM based platform vans will be the first to market, and Mr. Burdge says that “The van is in final certification now for delivery this fall
  • GM based pickups, should be available for delivery in the first quarter of 2014
  • As for sequencing of the trucks, the 4×4 crew cab will be first off the factory floor, then the double cab, followed by the standard truck

Fleets & Fuels