Beauty is in the eye of the beholder.

BMW i3 exterior: beautiful different

BMW i3 interior: beautiful

While the exterior of the BMW i3 comes off as a bit odd and even un-BMW like (subjectively, of course), the interior is striking, appealing and an artful masterpiece in execution.

A few days ago, we brought you footage from outside the i3, now we take you inside where the i3 truly shines.

Editor's Note: Three additional "trunk" photos, courtesy of Tom M., have been added immediately below.

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