The official unveiling of the BMW i3 is now just moments away, but before that, we present an exclusive CNBC interview with Ian Robertson, BMW's global head of sales.
Robertson discusses how BMW is breaking ground here with the i3.
Robertson says that the BMW i3 is a car designed with a purpose and that it will be sold in a unique way and supported unlike any other electric out there.
Roberston then goes on to talk about the recent BMW-Chargemaster deal.
There's more to hear in this near 3-minute interview. Enjoy, as we all get ready for the big reveal!